THE BEST RECIPE FOR SUCCESS IN MARKETING

 

Yes, you read it right!

You want to know success in terms of what? Let me tell you. Hereby the term success, mean, targetting the correct audience, getting more and more business, earning a profit, and finally bringing happiness in your as well as your client's life. One can achieve this through tuning his/ her skills in marketing. As per Dr. Philip Kotler marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit." And to achieve this one needs to have strong basic knowledge of the fundamentals of marketing. Today I am going to discuss what I have learned about this subject so far and going to reveal my secrete ingredients or ideas for the success of the recipe. This article will provide a fair idea about various aspects of marketing and will be a useful resource for beginners in the field of marketing.

When I heard the term "Digital Marketing" for the first time around 3 years ago it fascinated me like anything. I just wanted to know what exactly it is and why this is so trending? I talked with a few friends working in this field, colleagues, and some mentors and tried to understand it. I felt the need for some professional guidance and joined one short-term course which helped me in clearing a few concepts. After that, I tried my hands on Google Analytics Free Certifications and I enjoyed learning from it so much that I could finish a total of 12 certifications one after the other. The journey so far was good. But it was always in the back of my mind that I am trying to do something without having a basic knowledge of it. Being from a science or Bioinformatics (to be more specific) background, I never came across the subject of Basic Marketing Skills or you can say as Fundamentals of Marketing. And because of this I always used to think that should I opt for an M.B.A Marketing? but that was also not feasible. Learning this subject on my own was a little difficult and the lack of guidance was hindering my success. Getting selected to join DDIP was like finding the correct recipe which will lead me to success in my Digital Marketing Career I feel.

Marketing is nothing but the act of driving profitable customers to perform the desired action eg. Buying some product or subscribing to a newsletter etc. Marketing is a game of perception, yes it is! There is a science behind it and not just creativity. It means that by creating very attractive designs we can not win the customer's attention, just like for making any dish perfect only high-quality raw material is not enough, we need to follow the procedure correctly and carefully. Similarly for getting the desired results in marketing there is a secret which is: 

                            

SENDING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME

And for doing this one has to learn the simple language to touch the hearts of the people or target audience and not fancy or high-level literature. We need to understand what's going on in minds of the target customer? what are they looking for? what exactly do they need? This can be achieved by learning how to write the appropriate content. We all know that CONTENT IS THE KING because the language used in the message is not clearly understandable then all the efforts will go waste and the desired results through any marketing activity can not be obtained. Communicating with the client plays an important role in the entire process. Therefore developing communication skills is one of the secrete ingredients in this recipe of success in marketing. By creating a good email marketing strategy we can communicate and be in touch with our audience and earn their trust. The basic purpose of marketing is to build a brand and create a place in the minds of customers, or I will say earning your place by winning their hearts, what say?

I have seen many people underestimate the power of marketing but I have realized that it is the most valuable investment from a company point of view which gives direct results as well as the safest and long term career option which will never go out of focus or never get affected by a change in technology. A few years ago offline marketing strategies like distributing pamphlets were more in use but it went out of fashion as there was more wastage of time, money, and resources and the return on investment was high. But still TV Ads, Radio Ads and Newspaper Ads still gives better results and the reach is very high as compared to investment. With the advantages of techniques in digital marketing, all the businesses chose to focus on their online presence and are trying to get customers/ conversions/sell/business through online mode. Digital Marketing is the best medium to reach an affluent English-speaking audience. Direct Response Marketing is yet another way in which customers are directed to perform some specific action. This type of marketing can perform better to give desired results.

Now let us discuss a concept called CATT Marketing Funnel.

You need to choose a niche for your business in which you need to go narrow. It means by maintaining the focus try to be no.1 in the market. Once the niche selection is done one needs to focus on content and design it in such a way that it will attract customers. After this, the most important step comes which is building trust. The conversion should happen based on your trust, naturally. This will help in creating wealth for a marketer. Therefore the perfect design and implementation of the CATT funnel is yet another key ingredient towards achieving success. Niche selection is very very important and as it is the first step in the CATT funnel, any mistake in this step can lead to the failure of efforts in further steps. Talent, market, and passion are the three important things to be assessed correctly while selecting the niche. We much possess the passion for the talent which has the market. One can not make an emotional decision here.

Sometimes we feel that the CATT Marketing Funnel is linear then we should understand that it is not the only way. Just like for getting the desired result in any recipe we need to follow a series of steps, similarly in case of marketing we need to combine the various techniques and execute them in a rhytminc way. This is called as Integrated Digital Marketing. Following diagram can help in giving a fair idea about this technique.

After getting a fair idea about all these secrets of the recipe of success if the creator remains unknown then it will be unfair and will be injustice to his efforts right ? And this gives rise to the concept of Personal Branding. Yes, if you are good at something you should be able to demonstrate your skills through your work by reaching more and more people. Because people want to hear from other people. It means that the word of mouth publicity plays a vital role in your success. Showcasing your talent is very important. You should always keep learning new skills and upgrade yourself. You should understand the skill, remember the facts and practice the procedures. Then you should implement it in your work. You can reach to many other people which you don't know by telling your story through your blog. Instead of working for any firm you can provide consulting. Mentoring someone will always help in scaling your understanding level as teaching is twice the learning. By doing all these activities people will start trusting you and will eventually develop faith in you. And I think this is the most precious like a treasure which can be with you throughout and after your life. Because once the people trust you then whatever you do they will be with you, forever and for always. Therefore,

BE THE ONLY ONE...

AND NOT NUMBER 1

Please note: This article is a part of the Digital Deepak Internship Program. For details visit the website https://digitaldeepak.com

THE RECIPE OF SUCCESS IN MARKETING